Viva! – campaigning to save animals by promoting veganism

Viva! is positively vegan! We campaign against animal cruelty and environmental damage, and encourage more and more people to adopt a kinder, vegan diet or move in that direction. Our undercover investigations exposing animal cruelty on Britain’s farms regularly hit the headlines.

Our regional family festivals offer great food choices, cruelty-free products and clothing, talks and cookery demonstrations – superbly entertaining ways to encourage and support veganism. They are backed up with a wide choice of guides and fact sheets on animals, health and the environment.

Starting from a garage in Cheshire in 1994, Viva! has grown to become the driving force behind the vegan revolution – but we have only been able to do this because of the generosity of our supporters, our only source of income.

Bequests from caring, like-minded people have become central to our mission to save animals. If you think similarly to Viva! and want our life-saving campaigns to flourish even further, please consider leaving us a gift. We are changing hearts and minds, we are ending suffering but there is so much more to do.

Thank you