One of The Goodwill Partnership’s greatest assets is that it was borne out of the joint vision of Howse Jackson Marketing and Welcare Guardian. Whilst the latter is one of the UK’s most respected Will-writing services, HJ Marketing is a multi-disciplinary marketing agency with a...

This week we came across some very interesting stats from Smee and Ford, one of the UK's leading providers of legacy information. Their team reads over 5,000 Wills each week and, as you can imagine, they’re not short of a statistic or two! In one of...

At the Goodwill Partnership we like to think we have a few strings to our bow. One of these is our knowledge of marketing and fundraising. You see, our backgrounds are within affinity and brand partnership marketing. Our sister company is Howse Jackson Marketing (and amongst...